On August 19, 2025, World Photography Day marked a milestone for Filipino creatives as Godox made its official debut in the Philippines with a launch at Shooting Gallery Studios, Makati. The event drew hundreds of photographers, filmmakers, and content creators, all eager to experience Godox lighting solutions firsthand.
Hands-On Creative Playground
The event transformed the studio into an immersive experience. Guests explored interactive “touch and try” stations equipped with the latest Godox LED panels, strobes, and modifiers, alongside partner brand showcases featuring accessories and tools. Exclusive promos, raffle draws, and merchandise giveaways completed the festival-like atmosphere.
Building a Creative Community
In her opening remarks, JG Distribution founder Jill Tan underscored the launch’s purpose: “This is more than just about products—it’s about building a community where Filipino creators can be inspired, equipped, and empowered.” She was joined by Godox Global’s Ally Xiong and Godox Philippines Brand Manager Mulawin Galang, who highlighted the brand’s vision for the local market.
Industry leaders Kirk Baltazar (CMB Film Services) and Rafa Laperal (RSVP Film Studios) also shared testimonials, praising Godox’s reliability and dominance in professional production settings.
Introducing the First Philippine Godox Ambassadors
The night’s highlight was the unveiling of Godox’s first batch of Philippine brand ambassadors:
• Abigail Miguel – Fine-art portrait photographer known for her globally awarded work.
• Artu Nepomuceno – Recognized for fashion and commercial photography.
• Chapters by Mayad – A studio team with expertise in narrative visual storytelling.
• Dave Graciadas – Acclaimed for dynamic and creative shoots.
• Jay Tablante – Noted for commercial and creative portrait photography.
• Ricky Ladia – Veteran commercial photographer and educator.
• Toto Villaruel – A respected name in cinematic photography.
• Treehouse Story – A creative studio specializing in cinematic wedding and lifestyle visuals.
These ambassadors represent a broad spectrum of Philippine photography and filmmaking talent, underscoring Godox’s commitment to empowering professionals across genres.
A Celebration of Light and Talent
The evening culminated in a performance by Mayonnaise, turning the launch into a cultural celebration as much as a professional one.
Godox’s Philippine debut successfully blended innovation with community spirit, affirming its role not just as a global leader in lighting technology, but as a partner to Filipino creators.