Makati City, Philippines — August 19, 2025. World Photography Day became a milestone for Filipino creatives as global lighting leader Godox officially debuted in the Philippines at Shooting Gallery Studios. Organized by JG Distribution, the launch drew hundreds of photographers, filmmakers, producers, and content creators eager to experience the brand’s acclaimed lighting solutions firsthand.
Hands-On Creative Playground
The Shooting Gallery space was reimagined into an immersive creative playground. Guests explored “touch-and-try” stations where they tested the latest Godox LED panels, strobes, and modifiers, simulating real-world setups from portrait to product and film lighting.
The festival-like atmosphere was enhanced with exclusive promos, raffle draws, and merchandise giveaways, ensuring the evening was both professional and celebratory.
Admission was free of charge, with doors open from 6:00–10:00 PM—a deliberate move to welcome the broader creative community and foster inclusivity.
More Than Products: Building a Creative Community
In her opening remarks, Jill Tan, Founder and Vice President of JG Distribution, highlighted the deeper mission behind the launch:
“This is more than just about products—it’s about building a community where Filipino creators can be inspired, equipped, and empowered.”
Joining her onstage were Ally Xiong of Godox Global and Mulawin Galang, Brand Manager of Godox Philippines, who emphasized the brand’s vision of long-term investment in the country’s fast-growing creative industry.
Industry Leaders on Reliability and Workflow
The program also featured testimonials from industry veterans:
- Kirk Baltazar (CMB Film Services) noted, “The majority of the lights we are now using are Godox,” underscoring trust from large-scale production houses.
- Rafa Laperal (RSVP Film Studios) praised Godox’s dependability and efficiency, citing its impact on professional workflows.
These endorsements highlighted Godox’s strong position not only in photography but also in high-demand film production.
Partners in Creativity
Surrounding the main demos was a partner showcase alley featuring top creative and tech collaborators: SanDisk, Sony, Canon, Blackmagic, Lumix, Audio-Technica, Shure, Zoom, IM Rentals, Atomm Studios, Mono Studios, and I Am Abi Masterclass.
Together, they offered a workflow ecosystem where visitors could experience how Godox lighting integrates seamlessly with capture, sound, and post-production tools.
Introducing the First Godox Philippines Ambassadors
The evening also marked a historic moment with the unveiling of the first-ever Godox Philippines Ambassadors, representing a wide spectrum of local creative excellence:
- Abigail Miguel – Fine-art portrait photographer with international accolades
- Artu Nepomuceno – Fashion and commercial photographer
- Chapters by Mayad – Studio team renowned for narrative visual storytelling
- Dave Graciadas – Concept-driven and dynamic photographer
- Jay Tablante – Commercial and creative portrait specialist
- Ricky Ladia – Veteran commercial photographer and educator
- Toto Villaruel – Cinematic photographer respected in both editorial and commercial work
- Treehouse Story – Studio specializing in cinematic wedding and lifestyle visuals
Their appointment signals Godox’s commitment to empowering local creatives across multiple genres.
A Cultural Celebration
The night didn’t end with gear and talks. Guests enjoyed food and beverage partners including Siomai House, Empanada Royale, Dydo Blend, Naru Café, Nutrifizz, Sip Water, and Tomoro Coffee.
The highlight of the celebration came with a live performance by OPM favorite Mayonnaise, which turned the professional launch into a true cultural festival—celebrating not just technology, but Filipino creativity itself.
Why It Matters
Godox’s Philippine entry is more than a product launch—it represents:
- Access: Local creatives now gain direct access to the latest Godox innovations with stronger after-sales support.
- Ecosystem: By partnering with leading global and local brands, Godox positions itself as central to multi-discipline workflows.
- Community: Free admission, inclusive programming, and a cultural program underscore a commitment to long-term creative growth.
Event Snapshot
- Event: Godox Philippines Official Launch & World Photography Day Celebration
- Date: August 19, 2025
- Time: 6:00–10:00 PM
- Venue: Shooting Gallery Studios, Makati
- Organizer: JG Distribution
- Highlights: Hands-on demos, partner showcases, ambassador signing, raffle giveaways, and live music from Mayonnaise
- Admission: Free
The Bottom Line
Godox’s Philippine debut seamlessly combined innovation, artistry, and community spirit. By empowering a new generation of Filipino photographers and filmmakers with world-class tools—and celebrating them with music, food, and camaraderie—the launch reaffirmed Godox’s role not just as a global leader in lighting, but as a partner in Filipino creativity.